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Brand Manager

Title: Brand Manager

Direct Report/Supervisor: President & CEO

Supervises: Volunteers and Interns

Status: Full-time, Exempt

Role: Manages all marketing and communication efforts that support and advance the Make-A-Wish Southern Nevada chapter’s larger strategic goals.

Specific Responsibilities:

Leadership

  • Develop and implement a structured annual marketing plan that involves creating collateral, copy, messaging and target audience specific outreach
  • Liaise between Wish Manager, Development Manager, and President/CEO
  • Supervise and oversee the work of consultants and interns assisting on assigned projects and activities
  • Perform other duties/responsibilities as assigned by Management and/or Chapter President & CEO

Marketing

  • Create a strategic vision for the Marketing & Communications department in collaboration with members of the leadership team that supports the chapter’s annual objectives and goals as well as its long-term strategic vision
  • Develop new ways and fresh approaches to telling the Make-A-Wish story that resonate with current stakeholders and constituents. Write copy and correspondence accordingly
  • Oversee the management and execution of all social media platforms, SiteCore CMS System (website) and Luminate Online (email database)

Communications

  • Oversees the development, implementation, and stewardship of community and national relationships used to enhance public relations and brand advancement
  • Serves as chapter spokesperson and primary point of contact for all chapter media activities and coordinates/facilitates Make-A-Wish Southern Nevada media events
  • Supervises all internal communications to ensure consistency among various stewardship materials and organization messaging
  • Works with an external public relations firm to create and submit press releases and various announcements

National Liaison

  • Adheres to all Governing Policies, Performance Standards and Guidelines of Make-A-Wish Foundation of America as well as Chapter internal controls, policies and procedures
  • Collaborates with the National Office as point of contact for celebrity engagement/approvals, brand integration and nationwide corporate partnerships
  • Collaborates with the National Office on celebrity wishes and national media opportunities in the Southern Nevada area concerning wishes, connecting Southern Nevada based national media with National Office staff when appropriate

Position Qualifications:

  • Bachelor’s Degree (or equivalent experience) and 5 years in leadership positions required, Marketing/Communications related area preferred
  • Highly professional demeanor, able to work successfully with a variety of diverse constituents including donors, board members, national staff, vendors, volunteers, and professional consultants
  • Exceptional command of the English language, both written & oral. Bilingual with Spanish ideal, but not required
  • Ability to manage and prioritize multiple priorities and thrive in a fast-paced environment
  • Proficient computer skills in Microsoft Office and database management, preferably Raiser’s Edge software
  • Design software experience required (Adobe Suite, InDesign, Photoshop preferred)
  • Commanding knowledge of social media platforms
  • Superb attention to detail; exceptionally well-organized; superior time management skills
  • Knowledge of the fundamentals of fundraising

If you are interested in this position, please fill out the Job Application Form. Applicants should submit a resume, cover letter, job application form, and a portfolio/sample of their writing to: rzcyblzrag@fai.jvfu.bet

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Make-A-Wish® Southern Nevada
9950 Covington Cross Dr.
Las Vegas, NV 89144
(702) 212-9474