National Association of Theater Owners (NATO) is a proud Adopt-A-Wish sponsor for Make-A-Wish Southern Nevada. The Association has numerous initiatives underway that address key issues for exhibitors, everything from cinema technologies to movie theft. Part of their initiatives includes partnering with Make-A-Wish to make wishes come true in Los Angeles, San Francisco, and of course – Las Vegas! Ongoing NATO programs help exhibitors understand and utilize cinema technologies, tackle government relations challenges and fight movie theft. NATO also supports exhibitors’ efforts to enforce the voluntary rating system and to preserve the theatrical release window. NATO’s newest initiatives are in the marketing arena, exploring exciting new ways to attract patrons to the cinema experience.